Wine is a statement for the elegance and sophisticated lot. So, it has to look elegant too. Looking pretty wont be enough. Everything today needs marketing. You need to combine it with logistics as well. Because of the weight, dimension and the fragility factor during transportation, the packaging has to be sturdy. Is it sounding a bit too complicated? Well! Nothing is impossible today. With the right kind of design software you can have your own design made in no time.
Starpack design contest winner
A student contest was held by Starpack design in 2012. They were suppose to design wine package with limited resources. Creativity was explored and the ‘Crest” won it. They came up with the best idea of blending conventional design with new ones.
An amount of mathematics goes behind wine packaging too. What Crest did was, keeping in mind the geometrical shape of the bottle, he edged the air volume between units while transportation.
A design should always look fresh. It you want your bottle to stand out from the rest, twist the size i.e. something other that the conventional rectangular shape, say triangle.
Wine lovers generally prefer the traditional type. But, it is in your hands how do you mingle with it, without loosing the basic essence of traditionalism while wine packaging. You can be liberal with the cork and add customs and culture to it that has been in active for centuries – A method Crest uses.
The best packaging design maximizes the printable area
The best and absolute part in creative wine packing will be to decide on the printing area. For instance, in case of the Crest any brand, triangular size comes with a great advantage. They can promote their brand name with graphics in any angle. They also consider integrating a few other ideas like changing the texture of the bottle with respect to the design giving it a prominent traditional form on the packaging while still hanging on to the modern shape. This design packaging added on to greater value in the corporate world.
Creative packaging meets cost efficiency
If you want yourself to be distinguish, in creative packaging you have to know how to spend wisely and can at times cost you a fortune. But if you are smart enough you can always cut down expenses. Inspiration can be taken from the Crest strategy. They create a structural design which adjusts itself to other products ion the market and thus save time and energy.
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